The UBC Chapter of Phi Delta Kappa will convene on
Thursday, February 26, 2105
to connect with colleagues and discuss
“WORKING WITH THE MEDIA”
led by our engaging panelists:
Janet Steffenhagen, formerly a Vancouver Sun news reporter &
Kurt Heinrich, Public Relations Manager for the Vancouver School Board
People care greatly about how their children are educated; schools and districts are often under media scrutiny. Getting your message across can be tricky and lead to misunderstandings. Educators need to know reporters’ objectives. They also need to prepare for bad news and to identify good news in their schools and districts. But what constitutes good news? What do journalists really want to know? How can educators stay on message to avoid errors? How does a story get publicity? The speakers will address these questions and you will have the opportunity to engage with them.
Our two panelists are well suited to help educators to be more effective in their engagements with all members of the media….
Janet Steffanhagen has been a parliamentary reporter, a news editor, a city editor, and a news reporter covering elementary-secondary education. She developed and wrote the popular Sun blog called Education Report. Now semi-retired, she is an editorial board member for Education Canada magazine.
Kurt Heinrich manages communications for the VSB. Previously, he provided strategic public relations counsel with a variety of organizations. He currently serves on communications committees of the Dr. Peter AIDS Foundation and the STAND Foundation and is active in other community organizations.
Mark your calendar for: Thursday, February 26 at 5:00 to 8:00 pm
Flyer: PDK Feb 2015 Dinner Invite Flyer
Place: The Arbutus Club – 2001 Nanton Avenue, Vancouver (corner of Nanton and Arbutus Street, just south of King Edward Avenue). Parking is available in the parkade on the right-hand side after you enter the Arbutus Club lot.
Program Cost: $55 for PDK members, $75 for nonmembers – this includes your buffet dinner. Pay at the door. Cash and cheques are accepted. We issue professional development receipts.
Contact Registrar: Eileen Phillips at email@example.com no later than noon on Feb. 23, for a reservation. An early response is recommended. * You will be sent an e-confirmation.
Arrivals: 5:00-5:30 pm Bring your team! “We are Pro D.” We hope to have you join us!
*All participants register beforehand for our dinner programs. The Arbutus Club requires PDK to commit to payment ahead of the event. If you register and learn that you are not able to attend, please inform our registrar before the deadline above and your name will be removed from the list. If you do not attend the dinner and are unable to cancel beforehand, please send a cheque to David Hope (payable to PDK UBC) at 8884 Russell Drive, Delta BC V4C 4P8.
PDK-UBC Communication Coordinator: Karen Addie